GOLF OUTINGS
First-tee arrivals, sponsor engagement, awards banter, foursome photos and clubhouse comedy.
A NEW WILL FERRELL CHARACTER IMPERSONATION
LONNIE“THE HAWK”HAWKINS
Golf’s loudest comeback just found its live-event ringer. Bring Lonnie “The Hawk” Hawkins to golf outings, trade shows, corporate events and brand activations nationwide.
WORLDWIDE APPEARANCES200+ TRADE SHOWSMEASURABLE EVENT ROI
PLAYERL. HAWKINSSTATUSBACK.
GOLF OUTINGS◆TRADE SHOWS◆CORPORATE EVENTS◆BRAND ACTIVATIONS
THE NEXT GREAT EVENT CHARACTER
A LEGEND ON THE COURSE.
A WEAPON AT YOUR EVENT.
Will Ferrell’s Lonnie “The Hawk” Hawkins is a past-his-prime golf legend chasing one last major in the Netflix comedy series The Hawk. David Babcock brings an independent, live impersonation of that swagger, chaos and comeback energy directly to your crowd.
TRADE SHOWS
Stop traffic, qualify prospects and hand real opportunities to your sales team inside the booth.
CORPORATE EVENTS
Roaming interaction, photos, custom material, awards, emcee support and memorable executive moments.
BRAND ACTIVATIONS
A new, culturally current character built for social content, sponsorship visibility and earned attention.
READING THE GREENOR QUESTIONING REALITY?
NOT JUST A PHOTO OP
THE HAWK
WORKS THE ROOM.
David does not simply stand in costume and wait. He approaches, improvises, creates quick character moments, pulls people into photos and quick qualifying conversations, and keeps the energy moving towards your event goal.
- Attract: Give the crowd a reason to stop.
- Engage: Create a fast, personal comedy moment.
- Convert: Direct attention toward your people, sponsor or goal.
FIRST LOOK
MEET THE HAWK
IN THE WILD.
This is the first look at David’s Lonnie Hawkins character. More golf-course footage, live appearances and Hawk highlights are coming.
BLACK HAT 2026LAS VEGAS
THE HAWK AT BLACK HAT
CYBERSECURITY
MET THE HAWK.
At Black Hat 2026 in Las Vegas, Lonnie joined InfoLock and Cyber Links on the golf course, helping turn a business gathering into a memorable character experience and upcoming branded content.
“David Babcock, you were amazing to have out with us and truly appreciate you ensuring we all got what we needed out of this experience.”
MIKE SKIDMORE · CYBER LINKS / INFOLOCK
COMING SOON: CYBER LINKS EPISODE 3 — “THE HAWK IS BACK! BLACK HAT 2026”
BRING THE HAWK TO YOUR EVENT ↗
THE MAN BEHIND THE HAWK
DAVID
BABCOCK
David Babcock is a professional Will Ferrell impersonator and experiential marketing specialist known for turning familiar characters into high-energy, high-value live experiences.
For more than a decade, David has performed nationally and internationally as Ron Burgundy, Ricky Bobby and Buddy the Elf. His appearances have included work connected with Warner Bros., Google, Cisco, Logitech, Chevron, ESPN, NASCAR, Comedy Central, Nordstrom, the Empire State Building and major trade shows across the country.
At more than 200 trade shows, David has developed a disciplined approach: attract attention, quickly qualify the person who stopped, then make a warm handoff to the client’s team. Clients have credited his booth work with millions of dollars in pipeline and revenue. Lonnie “The Hawk” Hawkins adds a timely golf character to that proven live-event playbook.
200+TRADE SHOWS
4FERRELL CHARACTERS
WORLDWIDEAVAILABILITY
THE SCORECARD
FREQUENTLY
ASKED.
Who is Lonnie “The Hawk” Hawkins?
Lonnie Hawkins is Will Ferrell’s fictional golf legend in the 2026 Netflix comedy series The Hawk. The character is attempting one final run at a career Grand Slam while creating plenty of chaos along the way.
What does The Hawk do at trade shows?
David works as part of the booth strategy. The Hawk stops attendees, creates a fast personalized character moment, starts a quick qualifying conversation and makes a warm handoff when someone is a genuine prospect. The result is more than traffic or photos: the sales team receives attention it can convert into conversations, pipeline and measurable event ROI.
What does The Hawk do at business events?
At conferences, corporate gatherings and client events, The Hawk moves through the room rather than waiting at a photo backdrop. He improvises with guests, incorporates the company and event goals, supports executives or an emcee, and creates shared moments people will photograph, film, quote and use to connect with one another.
How does The Hawk support golf tournaments and sponsors?
David can work the first tee, sponsor holes, clubhouse, awards program or the entire course. He gives golfers a personalized comedy experience while naturally bringing attention back to the sponsor, charity or tournament goal. Sponsors receive memorable face-to-face engagement and highly shareable content instead of having their name simply displayed on another sign.
Can the performance be customized?
Yes. David can incorporate company language, event themes, products, sponsor talking points and specific people while protecting the improvisational energy that makes the character work.
Does The Hawk travel?
Yes. David is based in Kansas City and travels throughout the United States and internationally for golf events, corporate appearances, trade shows and brand activations.
YOUR EVENT JUST MADE THE CUT.
BRING IN
THE HAWK.
Tell David what you know about your event. Only your name and email are required. He will respond with availability and a clear quote.